Attendees at Amazon's inaugural upfront presentation in New York City were transported back to Middle-earth as Prime Video unveiled a first look at the upcoming second season of the hit series The Lord of the Rings: The Rings of Power. The series' first season was an unprecedented global success and one of the top original series for Prime Video, viewed by more than 100 million people worldwide, and driving more Prime sign-ups worldwide during its launch window than any other previous content to date.

Prime Video also announced that Season Two will debut globally on Thursday, August 29, 2024, in more than 240 countries and territories in multiple languages.

The debut teaser trailer takes viewers on an action-packed journey back to J.R.R. Tolkien's Second Age, and shows the ascending evil presence of Sauron as he continues his vengeful quest for complete power. Showcasing the cinematic splendor that the series is known for, and heralding the return of many fan favorite characters, including Galadriel, Elrond, Prince Durin IV, Arondir, and Celebrimbor, this first-look also reveals the much-anticipated creation of more Rings.