HBO Max announced HBO Max Pa’lante!, an audience initiative breaking down barriers for new voices and driving awareness to culturally relevant programming across HBO Max for Latinx audiences. Founded on the vision of empowerment, resilience, and hope, Pa’lante! (Forward) is a celebration of the ambicultural movement that embraces being both fully Latino and fully American without having to sacrifice any part of one’s identity.

Under the Our Stories to Tell banner, HBO Max’s audience-first initiative centered on diversity and the celebration and elevation of ideas, Pa’lante! will continue to expand on WarnerMedia’s rich history of amplifying multicultural stories and talent by highlighting the visionaries amongst us. Part of this promise includes a commitment to support Latinx creatives through a partnership with OneFifty—WarnerMedia’s initiative to curate, develop and invest in bold, fresh and compelling storytelling.

Pa’lante! will expand the legacy of HBO Latino and, separately, the premium cable channel will continue to be available as part of an HBO TV subscription. Established in 2000, HBO Latino is a channel that has elevated award-winning original series from Latin America like Epitafios, Capadocia and Sr. Ávila, Spanish-language films from the U.S., Latin America, Spain and the Caribbean, Latin music concerts and artist specials including Shakira In Concert: El Dorado World Tour, A Tiny Audience, Kany García: So Yo En Vivo, Farruko: En Letra de Otro, and Havana Street Party Presents Orishas, original comedy shows under the Entre Nos: We Speak Comedy brand and more.

With the @palantehbomax rebrand, the channel’s catalog of content will become more visible and accessible to a wider audience, alongside the streamer’s curated offering of the greatest series, movies and specials from iconic entertainment brands including Warner Bros., DC, Turner Classic Movies, Cartoon Network and more. More than just another online community for content, Pa’lante! is a space for the creative heart of the burgeoning Latinx culture, bringing to life eclectic stories from across HBO Max and welcoming all cultures and generations, no matter where they are or how they identify.