Entertainment Affair

Cadillac Pays Homage to ‘Edward Scissorhands’ in Super Bowl Ad

by EAStaff | February 14, 2021


Cadillac’s electric future is illuminated with a “slice” of nostalgia from Tim Burton’s “Edward Scissorhands” universe, in a new commercial that aired in the fourth quarter of this year’s big game.

The new spot stars Timothée Chalamet, as Edward Scissorhands’ son, Edgar, and Winona Ryder, reprising her role as Kim, who is also Edgar’s mother.

“It’s rare when a work you’re proud of continues to live on and evolve with the times, even after 30 years,” said Tim Burton, who directed the original 1990 film and approved the concept for the new ad. “I’m glad to see Edgar coping with the new world! I hope both fans and those being introduced to Edward Scissorhands for the first time enjoy it.”

In the spot, Edgar, who has inherited his father’s shears for hands, finds many of life’s tasks difficult. To make them a little easier, Kim presents him with a new Cadillac LYRIQ — the brand’s first all-electric vehicle. Not only does he have his own transportation, but the LYRIQ is also equipped with the Super Cruise hands-free driver assistance feature, allowing him to confidently let go of the wheel when the system is engaged, and the vehicle is on an enabled road.

 

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