Estrella Jalisco, the Mexican beer that enriches life with color and creativity, invites the public to take part in an immersive art experience in celebration of Día de Muertos. The exhibit, titled A New Día, or “a new day,” inspires people to discover and embrace the holiday as a celebration of life and living tradition.

From October 18 through November 1, Estrella Jalisco will host an immersive multi-room exhibit at Wisdome LA, a 35,000 sq. ft. art entertainment park located in the heart of Downtown Los Angeles Arts District. With his unique creative vision, filmmaker Robert Rodriguez collaborated with Estrella Jalisco to bring to life a first-of-its-kind experience. Rodriguez also serves as a personal guide by lending his voice to the exhibit as he takes visitors through a sensory journey of the four geodesic dome installations.

“With A New Día, we invite people to immerse themselves in the Día de Muertos holiday, a colorful and joyous tradition that celebrates life,” said Yonathan Bendesky, Estrella Jalisco Sr. Marketing Director at Anheuser Busch. “The exhibit mirrors our spirit of innovation and unconventional imagination that adds joy, color and culture to the lives of those around us. We’re thrilled to share our interpretation of the cherished holiday with Los Angeles.”