Lexus Announces Partnership with EMMY-Nominated Music Series "Té Para Tres con Pili Montilla"
The new Emmy nominated show "Té Para Tres con Pili Montilla" will partner with Lexus to release 15 five-minute web-ready episodes on their exclusive online destination, Vidalexus.com.
Created, produced and hosted by Emmy Nominated TV Host Pili Montilla and directed and edited by two-time Emmy Winning director Juan Agustín Márquez,“Té Para Tres” is a place of musical discovery that provides an entertaining, intimate, and spontaneous look at a “day in the life” of today's most unique and talented new Latino musicians.
The first season was a great success during its run on the Puerto Rican channel WAPA-TV. Since its launch, fans of the host and the show have asked for the show to be made available online for viewers outside Puerto Rico. Through this partnership, Vidalexus.com, Lexus’ Hispanic lifestyle website, will be the only destination to get this exclusive content starting Monday March 3rd, 2014.
“Lexus has an ongoing commitment to the Latino community,” said Brian Smith, Lexus vice president of marketing, “and we’re excited to bring Té Para Tres to an enthusiastic audience.” Smith added that “the diversity of current and future Lexus drivers fuels our desire to promote creativity from many different perspectives.”
In a cool and down-to-earth environment, Pili takes the audience through the ups and downs, struggles and triumphs of the lives of the hottest up-and-coming music artists. Viewers get access to exclusive places like recording studios, homes, backstage, and concerts of these rising stars and award winning artists like Draco Rosa, Natalia LaFourcade, Julieta Venegas, La Santa Cecilia, Palenke Soultribe, Astro, Fofé, Indigo and many more.
“Our mission has always been to create a platform where amazing alternative talent can showcase their music and share their story. Juan and I have worked hard to build a space of discovery that expands our audiences' musical palate and we are thrilled to share our vision with the Lexus community. ” says Pili. “VidaLexus.com and the Vida Lexus Presenta events have a cultural connection that aligns with the luxury lifestyles that exist throughout Latino USA.”
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