Public relations and marketing firm, The 3 Collective, is thrilled to announce the signing of music icon, Carlos Santana to its client roster. The 3 Collective will be responsible for spearheading the national public relations campaign in the Hispanic market for this exciting new project.

More details will be announced soon.

The Rock N Roll Hall of Fame inductee joins other top artists and companies currently on the firm's list of clients, including JUANES, AEG Live, Universal Music Latin, Sony Music Latin and Becky G. "It is truly an honor to be working with Santana and his team. My partners and I have been fan of his music and supporters of his philanthropy for decades," describes The 3 Collective co-founder, Monica Escobar. "We are looking forward to an incredible campaign. "

The 3 Collective would also like to wish its current Latin Grammy client nominees good luck in their various categories, including this year's Person of Year honoree Miguel Bose (2 nominations: Album Of The Year and Best Contemporary Pop Vocal Album), Illya Kuryaki and The Valderramas, one of this year's top nominees (5 nominations:  Best Urban Performance, Best Urban Song, Best Alternative Album, Best Alternative Song and Best Short Music Video), Bajofondo (3 nominations: Album of the Year, Instrumental Album of the Year and Best Alternative Song), Bomba Estereo (1 nomination: Best Alternative Album)  and Santiago Cruz (1 nomination: Record of the Year).

For more information on The 3 Collective and current artist roster, please visit www.the3collective.com