Critically acclaimed ‘Transformers: The Ride-3D’ Attraction at Universal Studios Hollywood Captures Esteemed Awards from the Themed Entertainment Association and the International 3D Society

Universal Studios Hollywood’s “Transformers™: The Ride-3D,” heralded as the iconic theme park’s most ambitious ride ever, was honored for “Outstanding Achievement” in the “Attraction” category by the industry’s highly regarded Themed Entertainment Association (TEA) during the recent 19^th Annual Thea Awards. The Thea Award follows the ride’s recognition for “Distinguished Achievement” from the International 3D Society as “Best Themed Attraction” earlier this year – the second consecutive year the honor was bestowed upon Universal Studios Hollywood and the first-ever multi-year win for a theme park.

The prestigious Thea Award ceremony recognizes “breakthrough innovations” among theme parks worldwide. Respectively, the International 3D Society’s awards span the entertainment industry, including feature films. Universal Studios Hollywood’s previous International 3D Society win was for “King Kong 360 3-D,” a signature attraction on the world famous Studio Tour created by Oscar®-winning director Peter Jackson and featuring imagery re-imagined from the film in breathtaking 3D technology.

Proclaimed by critics as a “state of the art marvel” and among the “best rides in the world,” “Transformers: The Ride-3D” has been met with rave reviews since opening at Universal Studios Hollywood in May 2012.

“Transformers: The Ride-3D,” celebrated for its multi-generational appeal, inventive storyline, spectacular action sequences and amazing special effects, is based on the iconic brand from Hasbro and globally electrifying film franchise, directed by Michael Bay, who served as Creative Consultant for the immersive themed attraction.

The award-winning thrill ride tells a new “TRANSFORMERS” story using original, photo-realistic 3D-HD media, sophisticated special effects masterminded by Industrial Light & Magic, and one of the most elaborate roaming flight simulator ride systems ever created.  Fusing high-tech elements with an epic new “TRANSFORMERS” tale, “Transformers:  The Ride-3D” set a new standard in the world of theme park attractions, stretching the medium’s potential as an immersive and powerful storytelling vehicle.