Target offers first look to attendees at Hispanicize Festival in Miami

Target Corp., 19-time GRAMMY-Award winning producer and entrepreneur Emilio Estefan and Monster are teaming up to introduce premium Sound Machine™ by Monster headphones. The headphones will debut exclusively at select Target stores and Target.com beginning April 14.

The Sound Machine™ by Monster headphones are designed with Latin music in mind, capturing the rich, percussive nature of the music. They are available in both on-ear and over-ear versions, retailing at $149.99 and $249.99 respectively. The lightweight on-ear headphones feature controls for the user’s phone and music. The over-ear headphones feature plush cushions for noise isolation, as well as DJ-style swiveling earcups and advanced deep bass technology. The debut of these premium headphones is an expansion of the Target and Estefan partnership which was announced last year.

“With Miami Sound Machine, we created a unique blend of rhythms that are synonymous with our culture and our city,” said Emilio Estefan. “It has been my dream to create a line of headphones that enhance the quality of sound for people to enjoy these unique rhythms of the world. I am proud to partner with Target in launching Sound Machine by Monster.”

Estefan will also continue to work with Target to curate the exclusive “Emilio Estefan’s Picks,” a selection of his favorite music, movies and books. This collection will remain prominently placed in the Entertainment department and has expanded to be available in nearly 150 Target stores. Further, Estefan will leverage his strong relationships and music industry expertise to recommend and help create future Target-exclusive Latin music artist partnerships.

In addition to the headphones, new to Estefan’s latest assortment of “Emilio Estefan’s Picks” is the Target-exclusive 2013 Billboard Latin Music Awards compilation album featuring songs by nominated artists, including Gerardo Ortiz, Pitbull, Prince Royce and Yuridia. The album is now available in all stores and on Target.com. Target is the exclusive retail sponsor of the Billboard Latin Music Awards on April 25 in Miami for the sixth year.