Leading Global Tequila Brand Gives Artists the Opportunity to Win $15,000 for their Community and See Their Mural Displayed in an Artistic Public Venue

Former Star Trek actor, Clifton Collins Jr., celebrated with Jose Cuervo Tradicional at the launch of its Tradicional Mural Project. As part of Jose Cuervo’s long history of supporting the arts and Latin culture, Jose Cuervo Tradicional – Mexico’s No. 1 super-premium tequila and the same recipe used in Cuervo’s original tequila in 1795 -- is launching the Tradicional Mural Project 2012.

Through this platform, Jose Cuervo Tradicional hopes to create a dialogue through artistic endeavors that will inspire artists over the age of 21 to celebrate the Latin culture sharing their hopes and dreams for the Latin community through murals—an art form that, like Jose Cuervo Tradicional, is a truly authentic part of Mexico’s history and culture.

As part of this nationwide platform (where legal), Jose Cuervo Tradicional is inviting artists over the age of 21 to compete for the opportunity to win $15,000 by submitting an original mural painting inspired by their passion for Latin culture and the Jose Cuervo Tradicional bottle.

Jose Cuervo Tradicional will also donate $15,000 to a Latino arts and cultural organization on behalf of the winner as well as display the top 10 murals in a public artistic venue such as a gallery or museum to be announced at a later date.

“Murals have been used by artists in Mexico and the U.S. to celebrate a rich culture,” said Roy Danis, President, Jose Cuervo International. “Similarly, Jose Cuervo is an iconic and authentic embodiment of the past and future of Mexico. For this reason we have created the Jose Cuervo Tradicional Mural Project 2012 — to celebrate and keep cultural and artistic traditions alive while encouraging Latinos to look toward the future.”

A prestigious jury will review all entries and select ten finalists. The jury will be comprised of members from NALAC, Jose Cuervo Tradicional and Clifton Collins, Jr., critically acclaimed actor and director, who is also known for photographing and using murals as backdrops to music videos he has directed and produced. The finalists will be announced on Sept. 13 in Los Angeles.

People 21 years of age or older can visit Jose Cuervo Tradicional’s Facebook page (www.Facebook.com/LosAmigosDeJose) to learn more about the Jose Cuervo Tradicional Mural Project 2012, the contest and local events.

Jose Cuervo Tradicional reminds you to enjoy responsibly by drinking in moderation and designating a driver or taking public transportation.