Entertainment Affair

La Reina del Sur: Coming Soon to mun2

by EAStaff | January 24, 2012

mun2, the leading bicultural cable network, will premiere the thrilling telenovela “La Reina del Sur” in Spanish with English subtitles on February 19 at 8 pm/7c with an encore premiere on Monday, February 20 (Presidents’ Day) at 10 pm/9c. The 63-episode novela set ratings records during its original airing on Telemundo in the spring of 2011 with an average of 4.2 million total viewers (persons 2+).

“La Reina” will air Monday through Thursday at 10 pm/9c with a Friday fan marathon of the week’s episodes starting at 7 pm/6c. Series episodes will be available on mun2.tv/reina. mun2 is the #1 bilingual, entertainment and lifestyle cable network amongst Gen YLA (Hispanics,18-34). The network recently finished its best ratings year in its history, according to Nielsen, with double-digit, year-over-year growth in all demos, compared to 2010.

“The story of ‘La Reina’ transfixed audiences last year across the U.S. and the globe, and we are thrilled to bring this amazing series to our mun2 audience,” said Diana Mogollon, General Manager, mun2. “Teresa’s life is a shocking, tantalizing and vivid one, and audiences responded to it in record numbers last year. We know that with our English-language subtitles we will engage not only the ‘Reina’ devotees but also those who want to watch one of the most captivating series on television.”

“La Reina del Sur” tells the story of Teresa Mendoza, a humble young woman from Sinaloa, Mexico. Mendoza, who is played by renowned actress Kate del Castillo, sees her life take a drastic turn when she falls in love with the wrong man - the handsome El Güero Avila (Rafael Amaya). El Güero was a Chicano pilot from San Antonio, TX involved in drug trafficking for the powerful drug lord, Epifanio Vargas (Humberto Zurita).

Based on Arturo Perez Reverte’s bestseller, the genre and audience-defining series was shot by Telemundo Studios in four continents – North and South America, Europe and Africa.

 

 

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