Entertainment Affair

Iconic “El Chavo” Brand Makes Its Way To U.S. Toy Aisles

by EAStaff | July 1, 2013

El Chavo Hat

Leading U.S. toymaker JAKKS Pacific, Inc., today announced that the new “El Chavo” toy line, inspired by the highly popular comedy series, is set to hit store shelves in August. JAKKS is currently the North American Master Toy Licensee for “El Chavo,” a partnership entered with Televisa and exclusive licensing agent Univision.

The new line of toys, recommended for all fans three years of age and older, will be available at retailers Target, Walmart, Kmart, Toys R Us, Amazon, and Walgreens, and supermarkets H-E-B, Curacao, Cardenas, and Vallarta, with prices ranging from $4.99 to $19.99. The products will include action figures, plush, dolls, role play products, dress up, seasonal toys, table top games and novelty items that celebrate the world of “El Chavo” including a variety of characters seen in animated series, “El Chavo Animado.”

The most-watched television sitcom in Mexican history, “El Chavo” was made famous by comic Roberto Gómez Bolaños over four decades ago. In the U.S., “El Chavo” airs Monday through Friday at 5 p.m. ET/PT on UniMás and Monday through Saturday at 9 p.m. ET/PT on Galavisión. The animated series of this beloved character, “El Chavo Animado” airs on Univision at 4 p.m. ET/PT, bringing the nostalgia and popularity of the original series to a new generation of viewers.


P1170750copy


Just recently on June 18, JAKKS Pacific together with Televisa, the largest media company in the Spanish-speaking world, and Univision Communications, Inc., the leading media company serving Hispanic America, further expanded their licensing relationship for the “El Chavo” brand. As part of this new agreement, JAKKS will have rights to manufacture, distribute and market products in various categories that extend well beyond toys. These categories include party supplies, back-to-school, home décor and bedding, housewares, health and beauty, and apparel accessories.

For more “El Chavo” fun and information, please visit www.elchavotoys.com and JAKKS Pacific's social media platforms.

 

LEAVE YOUR COMMENT